How it works
Demand, inventory and a clean chain
Four practical paths — commercial terms are always agreed in writing before traffic.
We supply demand to you
Campaigns from our advertisers and demand partners can run on your inventory so your publishers see more fill.
You supply inventory to us
Your traffic gets another buyer through our platform, which can mean more competition for each impression.
Direct OpenRTB
Partners connect with an API key and locked partner IPs. Bid requests and responses follow OpenRTB conventions used on our platform.
ads.txt · sellers.json · schain
Every domain in the path must declare the relationship. Our public files: ads.txt and sellers.json (seller_id msads-ssp-001).